In response to the digital revolution currently shaking up the flooring market, we’re leading the way with the introduction of the Digital Deluxe display, a smart in-store assistant designed to enhance the conversation between the sales staff and the customer and to help close sales more quickly and efficiently.
Explore the benefits below and see how it can transform your retail store.
The display is designed for customers to use independently, without needing help from a sales advisor. Its intuitive interface means no instructions are needed. It naturally tells the story of who BerryAlloc is, what the collection stands for, how it’s put together, and what makes the floors unique. It also highlights the different plank sizes and accessories in a clear and engaging way. In that sense, it acts like an extra member of a sales team. And because it helps customers make decisions faster, the investment in the display quickly pays off.
With its sleek and high-end design, the display not only enhances the point of sale but also brings a premium feel to any retail space. The illuminated backdrop features a moody and eye-catching image that really sets it apart from other POS displays, highlighting the origins and unique qualities of the floors.
The full set-up includes 20 large samples neatly stored in drawers. In the centre, there is a portrait LED screen and a sample box that holds up to 40 A4 samples. The entire unit is placed on a base finished with one of BerryAlloc’s top flooring designs.
The Digital Deluxe display is a true all-rounder. It is not only easy to install. Just plug it in, connect to WiFi and you are good to go. It can also showcase any of BerryAlloc’s A-brand collections. The sample boards, A4 samples and backdrop are all easy to swap out, making updates quick and hassle free.
Let’s make it happen! Simply get in touch with your local BerryAlloc sales rep or fill in the contact form. We’ll get back to you as soon as we can. We're always happy to help!
The display features smart technology that track user interaction and footfall, providing valuable insights for both BerryAlloc and the retail store. For example, the store can see which decors are viewed most often, when they are viewed and which samples are selected. This kind of data helps identify the most popular options, so the store can rearrange the sample order and guide customers more effectively towards a purchase.
It is also useful when shops are planning their own stock. Based on this data, they can make informed decisions about which SKUs to focus on, helping you stay ahead of demand and optimise the inventory.
At the same time, BerryAlloc’s sales team can use these insights to support and advise the in-store staff, helping them to fine-tune their approach and boost sales on the shop floor.