our story
Before you choose your BerryAlloc floor, you’ll probably want to get to know us a little better. Nice to meet you!
We’re BerryAlloc, a Belgian brand and premium flooring manufacturer with a diverse range of products: laminate, parquet, vinyl planks & tiles, high pressure floors, strong wood floors, and even decorative wall panels – ideal for both residential and commercial projects.
A part of Beaulieu International Group, a global flooring expert since 1959, we’re headquartered in Belgium, but you’ll also find our manufacturing plants in the forests of France and along the fjords in Norway. These beautiful settings are a major inspiration for how we choose to design our products, which are especially reputed for their modern aesthetics, high quality, durability, and ease of installation.
Want to be part of our team? Take a look at our careers.
As a company, BerryAlloc is a part of Beaulieu International Group, a global specialist in raw chemical materials, semi-finished engineered products, and a leader in a broad range of floor coverings and upholstery fabrics.
At BerryAlloc, we believe that floors are the foundation for moments of joy, carefree moments of joy.
Your home is a unique extension of your personality and way of life, and our floors are made for all kinds of people and lifestyles. Whether you prefer modern or traditional, standard or unconventional… our floors are the foundations on which you can live your life. The floor is yours – to do whatever brings you joy.
Curious to discover what drives us? Watch our brand manifesto video below to find out our passion for floors and our vision for creating moments of joy.
BerryAlloc is more than just a brand – we’ve got a whole team of people who are dedicated to creating your moments of joy. Genuine, cheerful, and always ready to offer a helping hand, we’re here to support you in picking out the right floor for your project.
With an in-house team of designers to carefully curate the best looks that are both timeless and trending, an R&D department to equip our products with the latest innovations, and technical experts focused on functionality, you can be sure that our interior solutions meet the highest standards in looks, design, and durability.
As for our partners, our team will always seek that personal connection to build long-term partnerships, guaranteeing premium service, flexibility, and accessibility.
Providing you with the very best means putting in the hard work. But we’re not afraid of that. At BerryAlloc, we take pride in our go-getter DNA, channeling our entrepreneurial spirit into creating shared value and benefits for our partners and the end user, continuously investing in quality and innovation. Innovation is what drives us. We constantly seek to develop and apply sustainable technologies, future-oriented designs, and provide an improved customer experience. We embrace change in business, trends, and life.
From Belgium to France to Norway, our BerryAlloc team will always take ownership and go that extra mile. After all, we care about your home, and our planet. Sustainability is an integral part of our business and production processes. Respecting our responsibilities and our commitment to a greener future, we are serious about reducing our environmental impact and creating a healthier environment.
